Tourism Ireland wins travel award in the US
Tourism Ireland has taken the top prize for ‘best deals from a destination marketing organisation’ at the 2014 Travelzoo Awards in the US.
With 27 million subscribers in North America, Europe and elsewhere around the world, Travelzoo is one of the world’s top online travel companies, publishing lots of special offers and travel deals every week.
The award winners are selected by Travelzoo ‘deal experts’. An important element of Tourism Ireland’s promotional programme in the US involves turning more ‘lookers into bookers’ – highlighting great value vacation offers on popular websites like Travelzoo to potential travellers at the ‘active planning’ stage.
“Winning Travelzoo’s top award for best deals is really good news, providing Tourism Ireland with yet another opportunity to promote the island of Ireland as a ‘must do’ vacation destination in 2015 and we plan to exploit the accolade to best effect in our promotions in the US,” said Alison Metcalfe, Tourism Ireland’s head of North America.
Travelzoo’s CEO Chris Loughlin added: “The winners go above and beyond to create experiences that surprise and delight our 27 million members. The winners inspired millions of travellers to jump off the soft and have a great time exploring the world.”
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