Tourism Ireland targets LGBT weddings and honeymoons market with ‘Ireland says I do’ campaign
Following Ireland’s ‘yes’ vote to marriage equality in Friday’s referendum, Tourism Ireland is targeting the LGBT community in nine markets around the world with its latest campaign, ‘Ireland says I do’.
The campaign is being rolled out in Britain, the United States, Canada, the Nordic region, Australia, France, Spain, Italy and Germany and will be highlighting Ireland as a destination for LGBT weddings and honeymoons.
Included in the campaign is advertising on Facebook directing people to a specially-created section on Tourism Ireland’s website highlighting wedding venues and “dreamily romantic locations to tie the knot”, as well as cool bars and clubs. The campaign also features a new video showcasing Irish scenery and The Outing, the world’s first-ever LGBT matchmaking festival, an offshoot of October’s Lisdoonvarna Matchmaking Festival.
Research released at World Travel Market 2014 showed the annual spend on travel by lesbian, gay, bisexual and transgender people exceeded USD$200bn for the first time in 2014. The report also showed LGBT Europeans have a total spend on travel of USD$66.1bn.
For more please click: http://www.businessandleadership.com/marketing/item/50739-tourism-ireland-targets/