Silicon Republic’s tech predictions for 2015
Silicon Republic’s John Kennedy gazes into his crystal ball (and reservoir of insights and hunches) to give you an idea of what to expect in 2015.
The year 2014 was eventful for technology, with the seemingly never-ending expansion of the digital economy in full flow.
Apple hit a US$700bn market cap as demand for its iPhones continued unabated, Facebook reached 1.3bn people (80pc by mobile), Uber reached a US$40bn valuation despite a ridiculous slew of scandals and man’s mission to reach the stars took a giant leap forward following the successful Orion launch.
It was also a big year for security, with hackers on the rampage taking out Home Depot and Target, and ending the year with a bang with a spectacular and devastating attack on Sony Pictures Entertainment.
But as we enter 2015, anything can happen. Good and bad. Apple is poised to launch a new form factor – the Apple Watch – and the wearables revolution will be in full swing. But the rising valuations of a few big-league tech names places a scrutiny on many of the smaller bets venture capitalists have taken on start-ups and the world will ask itself, how many me-too apps do we need? Could it be carnage and what will we be left with when 2015 comes to an end?
An Apple Store for Ireland?
Apple Store image via Shutterstock
I have no particular reason to believe that there will be an Apple Store coming to Dublin or Cork in 2015 or 2016, except a conviction that it is about time.
Apple and Ireland have a shared history that goes back to the early 1980s, when Apple was just a start-up and a 20-something Steve Jobs used to terrify manufacturing managers with piercing questions about yield and output.
In the past year or two, Ireland and Apple have weathered EU scrutiny over tax affairs and Apple CEO Tim Cook has found time to drop in for a cup of tay and say hello to the troops up in Holyhill, Cork.
With more than 3,000 people and growing, Cork is still a major spoke in the Apple wheel.
So why an Apple Store for Dublin or Cork? It would fit right in. Heck, we already have Gap and Abercrombie & Fitch. Irish consumers love Apple products and the iPhone and MacBook Air are as much status symbols as they are gracefully designed gadgets.
Dublin is one of the few capital cities in Europe not to be graced with an Apple store and with the economy apparently returning to growth, an Apple Store would do quite nicely in Dublin, particularly. Spending power is on the up.
I’ve even been scouting a few locations. I checked out Apple Stores in San Francisco and a pretty nice one in Charlottenburg in Berlin this year and realised that in terms of scale these stores would fit right in back in Dublin with its nice stone Georgian facades.
The GPO will be booked out for obvious reasons so don’t expect a Louvre or Grand Central-style Apple Store tucked in the corner there. But I was thinking either Dawson Street or Dame Street in Dublin would be ideal for nicely sized Apple Store. The old Houses of Parliament opposite Trinity would also be an awesome location, but Bank of Ireland would probably have to be consulted. And then again I’m sure NAMA has a few attractive options around St Stephen’s Green.
Dublin is a city with a long tradition of literary geniuses and bars. It’s time we had our own Genius Bar.
Internet of things becomes a thing
Internet of things image via Shutterstock
Thing. It’s a dreadful word to describe probably the greatest advance in technology since the PC became a thing, Wi-Fi became a thing, and the smartphone became a thing. But there it is. We call it the internet of things, but the mash-up of wireless sensors, machines and the internet into a connected organism of 40bn devices is becoming a reality unfolding before our eyes. Anything is becoming possible – wireless controlled lightbulbs, thermostats, smart fridges, you name it.
What the internet of things lacks is real substance but that will change in 2015. Intel has already got the ball rolling with its attractively named Intel IoT platform, which has security at its core. Apple has also made a stab at it with its HomeKit and HealthKit technologies.
Expect others to follow suit in 2015 with effective operating systems for the internet of things being launched, namely by Microsoft, which has been unusually coy about its intentions in this area, and Samsung, which acquired SmartThings this year.
The internet of things will move from fad to thing in 2015.
Glass may be broken, but it will be fixed in an industrious way
Google Glass image via Shutterstock
Speaking of fads, Google Glass began 2014 bravely but ended on a whimper with Google quietly closing four Google Glass stores in the US and the UK. Glass simply failed to become the mass consumer phenomenon it was supposed to be before it even had a choice.
Geeks with cash wore them with glee and became maligned as Glass-holes, while people scared about their privacy attacked people in bars in San Francisco who were wearing the distinctive eyewear.
I don’t think Google is going to give up the ghost of Glass becoming a popular consumer device and obviously wants to work with fashion brands to make geek chic (tech is the new black, after all) but there is an obvious area or two being overlooked; verticals, industry verticals.
Why on earth isn’t Google trying to make Glass useful in various industries, such as healthcare, where doctors can remotely instruct emergency workers or surgeons, industrial applications, where designers can communicate with engineers, or law, where police officers can have devices that can both record incidents and send information to officers on the spot?
Technology history has always taught us that today’s technologies began as yesterday’s industrial or military innovations – the internet and mobile phones are a case in point. Google just went about it from the wrong direction. It could take Google Glass a long time to be as accepted as Android or iPhones today, but Google could be on to a nice earner if it solves vertical problems first.
Already Google has begun working with Intel to provide the brains of the next Glass model, but Google could also solve real-world issues with its Glass technology.
Strategy image via Shutterstock
The telecoms world is one of big bets and lost opportunities. It’s the quintessential gamble of putting money in at the right time, backing the right horse and getting out when the time is right.
The year 2015 will be one of seismic change in the telecoms world, as operators vie for relevance and technological advantage. Two words: quad play.
Operators around the world will strive to offer phone, broadband, mobile and TV services as they realise that fighting on these four fronts offers the best chances of long-term customer retention.
This realisation is causing BT to consider buying back its former mobile division O2, which it sold to Telefónica in 2005 for stg£18bn and it is also looking at potentially acquiring Everything Everywhere from Deutsche Telekom and France Telecom if it can’t get O2.
My prediction is BT will get O2 because many of the management teams in both companies worked together in the past and will work well into the future, it’s a cultural fit.
My next prediction is Everything Everywhere is likely to be snapped up by Hutchison Whampoa, which is eager to grow, having acquired O2 in Ireland this year for around €850m.
My next prediction affects Liberty Global, which is at a bit of a strategic impasse. Despite having invested heavily in deploying advanced cable broadband in many countries, including Ireland, the challenge is to move on to the next generation of DOCSIS (Data over Cable Service Interface Specification). Does the current leadership have the appetite to make that investment or would it be interested in cashing in its chips?
The timing could be perfect because Vodafone is sniffing around Liberty Global, with a view to buying the company.
My bet is Vodafone will make a meaningful push to buy Liberty Global, which owns UPC in Ireland and Virgin Media in the UK. For Vodafone this would solve the quad-play conundrum in one fell swoop, giving it access to vast tracts of fibre-connected premises in Europe, the US and Asia.
Vodafone has the ambition – and the deep pockets – to capitalise on the quad-play opportunities.