New awareness campaign aims to inform SMEs of over 80 Government supports available
A campaign aimed at raising awareness among start-ups and SMEs of the 80 plus “significant Government supports” available to help them start and grow their businesses has been launched this morning.
The Department of Jobs, Enterprise and Innovation Actionplanforjobs.ie initiative is aimed at addressing a current gap in awareness of the supports available.
The 12-month campaign starts today and includes a national and local radio advertisement campaign, online advertisement campaign and a new website – Actionplanforjobs.ie.
Nine business leaders and representatives are acting as ambassadors for the campaign, including: heads of successful established Irish businesses, Sean O’Driscoll of Glen Dimplex and Heather Reynolds of Eishtec; young leaders of new Irish start-ups, Emma Rose Conroy of Euro Stallions, Dean Gamill of The Group System, Eamon Keane of Xpreso, and Rhona Togher of Hidden Hearing; and heads of SME representative organisations, Patricia Callan of SFA, Mark Fielding of ISME and Ian Talbot of Chambers Ireland.
“As I engage with businesses up and down the country I repeatedly encounter the same problem – most businesses simply aren’t aware of the supports, often financially very beneficial to them, that are available,” said Minister for Jobs, Enterprise and Innovation, Richard Bruton.
“That is why we are putting real resources behind Actionplanforjobs.ie, a year-long awareness campaign aimed at making a real impact in improving awareness among SMEs of the supports that are available to them. We have put these supports in place so that they are used, so that businesses use them to start-up, grow, and ultimately create more jobs.”
For more please click:http://www.businessandleadership.com/marketing/item/49515-new-awareness-campaign-aims/