Irish Dairy Board rebranded as Ornua

The Irish Dairy Board said today that it is rebranding globally as ‘Ornua – The Home of Irish Dairy’ with immediate effect.

The company currently supplies dairy branded products – including Kerrygold – and ingredients into over 110 markets around the world.

It said it has been transforming its business in preparation for the removal of milk quotas over the last five years. In that time, it said it has invested over €200m in growing its brands, in innovation and in opening new production facilities and offices around the world.  

“Our business has been steadily building a global infrastructure to ready itself for the opportunities post quota will bring,” said Ornua chief executive, Kevin Lane. “We have invested in our people, our brands, new products, in our facilities all over the world and in the excellence and sustainability of all aspects of our business.  

“A business with such reinvigorated ambition needs an identity that is fit for a very bright future. We now complete our preparation, by unveiling an identity which not only reflects our position as a modern customer and consumer-facing business but one which acknowledges and celebrates our proud dairy heritage.”

The trading name Irish Dairy Board Co-operative Limited has changed to Ornua Co-operative Limited.  The company said the change relates solely to its corporate identity.  IDB’s corporate structure and portfolio of consumer brands including Kerrygold, Pilgrims Choice, Dubliner, Beo, Shannongold and MU will remain unaffected. 

This is the second time in the organisation’s 54-year history that it has changed its name.   Originally established in 1961 by the Irish Government as An Bord Bainne, it became a co-operative in 1973.  It adopted the name Irish Dairy Board Co-operative Limited in 1994.

For more please click:http://www.businessandleadership.com/marketing/item/50083-irish-dairy-board-rebranded/

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