Ireland up to 19th in WEF ranking of world’s most tourist friendly countries

Ireland has been ranked the 19th in a new World Economic Forum (WEF) index of the world’s most tourist friendly countries.

It’s a jump of two places for Ireland since the last WEF Travel and Tourism Competitiveness Report was compiled in 2013.

Overall, Spain was found to be most competitive country for tourism, followed by France, Germany, the US and the UK.  

The report ranks the performance of 141 countries across 14 different categories, measuring the set of factors and policies that enable the sustainable development of the travel and tourism sector in a country. 

Ireland’s placings in each of the 14 categories are:

Business environment – 14th

Safety and security – 15th

Health and hygiene – 50th

Human resources and labour market – 12th

ICT readiness – 30th

Prioritisation of travel and tourism – 28th

International openness – 5th

Price competitiveness – 122nd

Environmental sustainability – 2nd

Air transport infrastructure – 30th

Ground and port infrastructure – 24th

Tourist service infrastructure – 11th

Natural resources – 72nd

Cultural resources and business travel – 31st

Tourism Ireland welcomed Ireland’s fifth place in the sub-category ‘effectiveness of marketing and branding to attract tourists’, up from ninth two years ago. 

“The international tourism marketplace is an extremely competitive one and we are constantly looking at innovative and engaging ways of reaching potential holidaymakers, to help the island of Ireland to stand out from other destinations,” said Tourism Ireland CEO, Niall Gibbons. “Ireland’s improved ranking for sustainability of tourism development and quality of natural environment also augurs well for the future of our tourism industry.”

The World Economic Forum produced the report in collaboration with partners Bloom Consulting, Deloitte, the International Air Transport Association (IATA), the International Union for Conservation of Nature (IUCN), the UNWTO and the World Travel & Tourism Council (WTTC). 

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