European Augmented Reality Marketing Conference confirmed for Dublin in April

Building on the success of Europe’s inaugural Augmented Reality Marketing Conference in Dublin last year, the second one is taking place on 29 April at the Croke Park Conference Centre.

Organisers said that a move to a new and bigger venue is indicative of the huge demand for the event and the level of interest from marketers, creative and digital specialists, production and technology sectors, including the engineering, architecture and medical professions.
Augmented reality and virtual reality experts from the US, UK, Europe and host country Ireland will share their advice and knowledge in how they have paved the way in revolutionising how creativity and technology combine, demonstrating how it is being incorporated into our lives.
The brainchild behind the conference is Alex Gibson, a lecturer at DIT and broadcaster, whose passion for imparting information and insight is the driving force for bringing augmented reality within the marketing sector to Dublin for the second time.
“I am absolutely delighted to hold this conference for a second consecutive year and in a larger venue,” he said.
“Having a personal interest is one thing but receiving such great feedback last year from speakers, attendees and panelists, it underpinned the importance and hunger for knowledge about augmented reality as a means to help businesses move forward.
“It is becoming more integrated as a tool for marketing communications but also as a mechanism within sectors such as medicine, architecture, engineering, gaming and property, so the uses and gains from Augmented Reality have never been more in demand.  It was vital to secure high calibre speakers and panelists and having personally met and invited them to be involved, it is further proof of just how timely the conference is.”
Speakers at the event include Tomi Ahonen, Steve Dann, Keith Jordan, Dave Lorenzini and Barry Orr.

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