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6 Best Ways To Expand Your Business Online in Ireland

Irish people use the internet more than anybody in Europe.  Ireland’s internet penetration is now soaring ahead of the EU average, which bodes well for any business in Ireland that is considering expanding online.

There’s never been a better time to develop an online offering as Irish consumer figures are also much higher for online shopping, with current figures at 97% compared with an EU average of 87%. * 

Here are the 6 best ways to expand your business online in Ireland:

1. Get to Know Digital Marketing and Analytics

Digital marketing and technology are front and centre when it comes to expanding your business online.  The right website design and user interface and customer experience, good content and products will draw in the consumer.  An understanding and interpretation of online analytics needs to be at the core of your strategy, no matter what sort of service or business you run, along with an understanding of current digital marketing trends and in particular the move towards mobile.  This will help you to track your business in detail and gain ground digitally.

2. Secure Payment Facilities

Offering secure payment facilities to your customers will give them confidence in your business or product.  It is also advisable to have a range of payment options such as Visa Debit, PayPal or Master Card available to customers.  Don’t just rely on one method.  A good design tip is to include the logos of the various credit and debit cards to add to the official nature of your business and bring the ‘shop window’ to life visually.  The payment page is where potential shoppers actually become paying customers and trust is vital.  Research your target audience, check out what payment methods they typically use, do everything to make the process easier and capture people visiting your website.  Allow customers to make a purchase without requiring an account if at all possible as it will speed up the purchasing process.

3. Tailor it for the Irish Market

Ensure that your prices are displayed in euros and there are clear contact details for your company including address, phone number and email.  Short delivery times for the domestic market are essential, as are clear terms and conditions and information on returns and refunds.  Trust is key for consumers here and having the information and contact details for your company clearly displayed will ensure that it’s more likely that your customers will make that decision to purchase and go ahead and click without a barrier.

4. Clear Product Messaging and Reviews

Irish people like to read reviews by other Irish people and real product reviews will add authenticity to your website and should be available across social media.  Allowing your customers to show their appreciation or communicate with ratings, reviews and feedback will help to endorse your business and start conversations.  The photography on the website should be excellent and of the highest quality and the product descriptions should be well written and again tailored to the Irish marketplace.

5. Try

Is your business looking for a new way to target shoppers? is one of an innovative suite of e-commerce solutions designed by An Post to help promote Irish businesses.  This site houses Ireland’s top retailers and online offers with over 600 online stores in an online shopping directory with exclusive deals and offers.

6. Online Trading Vouchers

In a bid to get a further 2,000 businesses trading online by the end of 2015, to counteract the fact that only 23% of Irish businesses are engaged in any meaningful way in e-commerce sales, a Trading Online Voucher programme is being rolled out across the country.  Eligible businesses can apply for a voucher to invest in developing their e-commerce capability.

According to the CSO, 86% of the Irish population between the age of 16 and 29 years old use the internet on a daily basis.  There’s never been a better time for Ireland’s businesses to expand their online trading and connect directly with customers domestically and internationally.

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