Senior Marketing Manager

  • West

Role Summary

A leading global manufacturer in the B2B industry is currently seeking candidates for the role of Senior Marketing Manager with a focus on branding. This client trades worldwide and is continuing its exciting journey of expanding internationally. This role is an excellent opportunity for a motivated individual looking to take a senior position to lead and build a marketing team. You will join a dynamic and fast-paced environment and your team will generate both digital and print strategies that grow market share and reputation, improve customer experience, and drive growth.

Responsibilities

  • Uncover consumer insights and deliver innovative marketing campaigns.
  • Drive the development of the strategic marketing plan in line with the company’s growth plan
  • Challenge historic ways of doing things and ensure that approach is fit for modern digital communications landscape
  • Creating a vision for digital marketing, developing an online marketing strategy and leading a team of marketers in implementing that strategy
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Creating an enduring brand that results in increased sales, brand loyalty and improving market share
  • Work closely with senior staff across Sales, Product Management, Graphics, Supply Chain, IT, and other functions to ensure strategic goals are met
  • Develop and maintain business / market intelligence, sales analysis and competitors’ activities to identify and capitalise on the most advantageous macro business trends
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions
  • Monitor product distribution and consumer reactions
  • Brainstorm new and innovative growth strategies
  • Maintains marketing staff by recruiting, selecting, orienting, and training employees

Qualifications/Experience:

  • Degree in marketing or a related field
  • 12-15 years’ experience with proven work experience leading marketing teams
  • Experience working in B2B environments.
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • In-depth marketing experience and a passion for digital technologies.
  • Strong understanding of how all current digital marketing channels function
  • Up-to-date with latest trends and marketing best practices
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and data-driven thinking
  • Advanced communication and interpersonal skills
  • Comfortable working with numbers, metrics and spreadsheets – Strong Financial Acumen

To apply for this job email your details to eimear@intersearch.ie.

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